14/05/2014 - An Invitation to Make Art
“If we want to make meaning, we need to make art” – Brené Brown.
Eleven words that caused a pause in an otherwise busy day. The surprise was that this pause then formed the kernel of a thought that, in turn, developed into an idea, which has now grown into Section28 Farmstead Cheeses.
Making art in the form of Artisan Cheese is possibly not the result that you might expect from a moment of reflection, but this has been our inspiration to step out of our comfortable existence and try something new.
We are passionate about creating products of the highest possible quality. We are inspired by true Master Craftsmen – people that spend a lifetime perfecting their art, referencing time-honoured traditions but making their own improvements, and measuring their success in the joy on a customer’s face.
And so, we are setting out to emulate this tradition. Section28 Artisan Cheeses will produce hand-made Alpine Cheeses that capture the very essence of the Adelaide Hills. We are captivated by the mixture of science and technical skill, combined with pure artistry that has been the source of the world’s great cheeses. Our aim is to create unique Australian cheeses that reference their European heritage and cheesemaking traditions but have a style and flavour which is distinctly their own.
Over the past 18 months we have worked to put the foundations for this venture in place, and today we begin the process of building the business. Over the next few months we will build and equip the production facility, test our production processes, develop our signature cheeses, launch our brand and begin selling. It all seems quite simple when captured in a brief sentence, but marginally daunting if thought about for too long!
Wiser people than us have said that the joy is in the journey rather than the destination. With this in mind, we would like to invite you to join us as we embark upon this journey to make art. We promise it will be exhilarating.
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